Once you get to grips with Instagram, it can be one of the most fun + engaging platforms – as well as being great for building your brand image. Figuring out what you should be posting though, isn’t always easy.
It’s easy to fall into the trap of thinking every snap you post to Instagram should be a product shot, or promotion for your latest blog post. Whilst you should absolutely be sharing that sort of stuff, it shouldn’t be the be all and end all.
Your customers, readers, consumers, they’re inherently nosy. They want to know more about you, who you are, what your business is, and why they should be following you, buying from you, or reading your content, over anyone else. Instagram is a great platform for sharing who you are, and what you’re all about.
The key with any content you share is to make sure it serves a purpose – is it engaging, informative, entertaining or useful? Use your captions to really serve your audience, and you can get away with posting any images you like.
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Your Instagram feed should be a good mix of on brand content, behind the scenes snaps, your daily life and things that inspire you. By balancing all these different types of content, you should find a perfect mix of self-promotion, and encouraging a community around your brand.
What is your favourite type of content to share on Instagram?
