Blogging is a great way to drive additional traffic to your website organically, without little extra cost. Because of this, more and more brands are choosing to add a blog section to their website, hoping that an increased website traffic will result in more sales.
Blogging however, is still an oversaturated market. Chances are there are a hundred other sites with content just like you, so why – in a digital age where every man and his dog has a blog, should you have one too?
IT WILL DRIVE TRAFFIC TO YOUR SITE.
Each new blog post is another indexed page on your website, which will help you appear higher in Google’s rankings. It’s a fairly easy way to help improve your site’s SEO and digital rankings, with immediate effect.
The more traffic you can direct to your site, the better. By including links to your products within your blog posts, you’re directing that traffic towards your services, and increasing your sales opportunities.
BLOGS ARE SOCIAL MEDIA GOLD.
Struggling to know what to share on your social media sites other than ‘buy this product’? Each new blog post is a new social media opportunity, something to share & discuss with your followers, again driving more traffic to your site.
SHOW YOUR AUDIENCE YOU’RE NOT JUST A PRODUCT MACHINE.
Engaging blog content will help your customer base see you, not just as a potential supplier of goods, but as a source of (hopefully) useful information, or even a real person, not just a faceless business. Research shows that consumers are more likely to spend money with a brand they feel like they know more about, so show your customers who you are!
ESTABLISH YOUR BRAND’S AUTHORITY.
Blogs are a great place for you to show off your industry knowledge, and reassure your potential customers of your authority. For example – if you’re a social media strategist, use your blog to write about social media practices, or showcase your past work.
BLOGGING CAN HELP YOU DEFINE YOUR FOCUS.
When coming up with a blog strategy, you really have to hone in on your brand’s ideals, direction and purpose, all of which is useful when marketing yourself!
ADDITIONAL INSIGHTS INTO YOUR AUDIENCE.
By looking at click through and engagement levels, you can find out more about your customers and what they’re interested in, information that can help you when marketing your products.
BLOGGING IS A COST-EFFECTIVE LONG TERM MARKETING PLAN.
Blog posts aren’t just relevant the day you post them – they have a longevity that doesn’t come with traditional forms of marketing or social media. Keep repromoting your blog posts across social media to feel the long term benefits.
IT’S AN ADDITIONAL CHANNEL OF COMMUNICATION.
Having a blog offers your audience and customers an additional way to get in touch, communicate what they like and want from your brand. A lot of visitors won’t bother to fill out a contact form, but will happily add a comment to a blog post.
Blogging is a big field these days, and with it comes conferences, talks, networking drinks events – you name it. By having a blog you’re opening yourself up to a world of networking opportunities, and chances to make useful contacts.
AN EXCUSE FOR SHAMELESS SELF-PROMOTION.
It’s your blog! Feature your products, talk about why they’re great, how they’re made, why people love them. It’s a fantastic forum to really promote your products to your customer base, without character restriction!
Have we convinced you? If you think a blog’s for you, but you’re still not sure where to start, fire us an email at firstname.lastname@example.org and find out how we can help!