About Pages are a key tool in identifying your brand – it’s often the first port of call for a new client, reader or customer to learn more about you. First impressions are everything, and representing your brand well is key to increasing sales and readership.
If you’re a blogger, your readers are inherently nosy – they want to know more about you, what they can expect from your content, and why they should stick around.
If you’re a brand, your customers will look to your About page for reassurance of your legitimacy. They want to know you’re a company worth investing in, so it’s your job to give them that peace of mind.
You’re a real human, and visitors to your site need to know this!
A CLEAR STATEMENT OF INTENT
What is your site about? What can your readers expect from you?
WHO ARE YOU?
Your chance to expand on the background of your site, bring your readers behind the scenes of your brand! Show your readers, customers and clients who you are as a brand, and what makes you special.
WHAT CAN YOU GIVE YOUR READERS?
In other words, why should they stick around? What makes you special? What can you give your visitors, other than just content?
A PERSONAL BIO
Talk about yourself! So many people when building a brand miss this bit out, but it’s what helps make you relatable, personable and someone interesting! Share a quirky story, your passions or how you ended up where you are now!
Show your visitors who you are! Whether it’s a picture of you, your team, you in action, give them an image to attach to the information they’re reading.
GET IN TOUCH
Invite your readers to hang out on Instagram, follow you on Twitter or join a discussion on Facebook – in essence, give them somewhere else to go when they’re done reading your about page.
Some great about pages to inspire you –
And a handy cheat sheet to get you started! –